Get the word out!

Marketing is everything you do to attract new customers and retain existing customers for repeat business.  If you have a listing in the Yellow Pages or an ad in the local newspaper you are marketing.  But are you getting the most from your marketing dollars?

You may think you don't have the money.  But if you don't promote your business, how will your business thrive? And, a small budget (in dollars, time, and personnel) can still return great rewards if the money is spent wisely by

• developing a realistic marketing plan for your company
• consistently applying good marketing practices, and
• applying a healthy dose of creativity

• always promote what makes your business different from your competition when you advertise?
• always put out a press release when you have news about your business?
• have a web site?  How effective is it? Do you really need a web site?
• work with community groups and participate in community events for free publicity?
• ever volunteer to speak on a travel topic? 
• write articles for local publications and trade magazines?

It is easier (and cheaper) to generate business from your current customers than to attract new customers.  So what are you doing to keep your customers happy?

• publish a newsletter to keep customers informed of new services and keep you name in front of them?
• offer discounts to repeat customers?
• have a customer recognition program?
• sponsor customer appreciation events?
• reward customers who refer others to you?
• recognize their birthdays?
• make your customers feel special?

Contact us today and we can develop ideas that will work for YOUR business and within your budget.

You can reach us at
707 528 8711
or email us